The Obama administration on Monday launched a campaign to sell its first-ever custom grandmother gift, and to honor its grandmothers who have served in uniform and in the military.
The campaign, dubbed “Grandmothers for Obama,” has attracted a flood of online traffic, with nearly 800,000 unique visitors in just the first 24 hours, according to a press release from the White House.
The campaign is designed to commemorate those who have “made a difference in our nation’s history and who continue to serve us today,” the White and Ringside Companies said in a press statement.
The company said that it will also be honoring “those who have given up so much, but continue to give back, including military families who have fallen in service and those who made a life change for themselves or loved ones.”
The company is asking those who buy one or more gifts from the campaign to post a picture of the recipient on social media, and the campaign will provide a letter to that person.